American pop artist Kelsie Kimberlin unveils her third single of 2025, “Perfume,” alongside an official music video that captures the artist’s signature flair and intensity. On the track, Kelsie delves into the idea of an almost haunting appeal and the draw of true love, cementing her place as an undeniably growing force in music.
Filmed in the charming streets of Kyiv, Ukraine, the video was conceived along with the director Pavlo Khomiuk and displayed Kelsie’s elegant figure amid the iconic cobblestoned streets of the city. Set against the urban landscape where she walks, arm in arm with her partner, her work displays a natural, unpretentious style that captures moments, toggling between intimate and visual storytelling.
“Perfume” is a story about attraction, the quiet but immense power of sensory memories. The song describes an almost hypnotic romance where one is always drawn in by a strong and singular smell. Kelsie’s delivery, in contrast to the sound framed in nostalgia, remains modern and distinctly hers in a pop landscape.
The video’s release carries an emotional backstory that deepens the single’s narrative. After shooting, tragedy struck when a Russian attack drone hit a nearby block of flats, killing 15-year-old Mariya Troyanovskaya. Kelsie has selflessly dedicated “Perfume” to Mariya, a salute to her tenacity and the unrelenting spirit of art under siege.