Luke French is here to redefine East Coast hip-hop with "Raw Talk," a gritty new single that packs as much punch as it does personality. "Raw Talk" is unapologetically conversational, an all-out lyrical stream that dives into everything from navigating Nova Scotia’s hip-hop scene to airing out disillusionment with the industry, all while showcasing a biting wit that’s impossible to ignore.
His voice cuts through the beat with an authenticity that demands attention. Luke doesn’t shy away from calling things like he sees them; his lyrics hit on frustrations, contradictions, and the highs and lows of the scene he is deeply embedded in. It’s the kind of introspective yet hard-hitting narrative that feels personal and relatable as if he’s inviting you into his world.
But it’s not just the lyrics that make "Raw Talk" stand out. Luke French’s attention to production creates a soundscape that’s as dense as it is dynamic. The beat is steady yet intricate, giving him plenty of room to flex his lyrical skills, while subtle effects and transitions add depth to the listening experience. There’s a rawness to the track that feels intentional; this is hip-hop stripped of pretension and full of purpose.
Luke French crafts a track that’s a personal manifesto and a powerful addition to the Nova Scotia hip-hop movement. It’s a song that challenges, entertains, and ultimately reinforces his place as a rising voice with something to say.